It’s the year 2022. Flipkart* is in peril. Net conversion on the e-commerce marketplace has seen a 15% drop.
While there is no clear indicator on which demographic groups are causing this and whether competition is hit, high level analysis suggests higher value purchases are hit worse than others.
You are a PM at Flipkart.
Think about the different angles you will analyze this problem from. List top 5 hypotheses on what might have gone wrong along with supporting arguments?
1. Let's assume cancellations has increased in midway due to delay in delivery or found the same item at better place
2. Number of returns are increased this might have happened due to issue with the quality
3. Number of orders may reduced due to limited discounts on high value items
4. Number of visits may reduce due to server overloaded
5. Visits may also reduce due to improper customer care support |
Let’s get data-driven. Based on your hypotheses, what questions would you want the internal dashboards of the company to answer?
Which one of them has impact? Is it cancellations, returns or placed orders?
Which of the values in the user journey map is fluctuating?
What do you mean by Net Conversion and Marketplace? |
